While we all understand the value of clear plans, roles, systems
and accountabilities, the most important asset an organisation
has is staff.
It seems appropriate the people in charge of the Vision and
Directions of the Sport are also the people in charge of the
entire training of the staff who achieve the Vision.
Therefore the training of the Sports Managers – coaching
the managers who coach the staff – must be Top Priority.
The history of Sporting Management in New Zealand is largely
Now Professionalism has hit
the Industry, the leadership of sport must be able to lead
and manage sport successfully despite all the challenges ahead.
In the past the players while
mainly amateurs have been more professional than the administration.
Generally the two groups did not get on and despite itself
sport did well.
Now if the product (sport) is
to flourish the two must work together. "The Players"
are advancing very quickly and so must administration.
Sports Administration will become more and more like
the sports teams they administer.
In sport the Head Coach is constantly
working with their team of next level coaches planning, communicating,
empowering, developing, focusing and generally getting the
best out of the separate coaches directly responsible to him
Therefore the Head Coach also controls such
things as offence, defence, kicking, training, strength, speed,
medical, mental, media/PR and so on.
Sporting Coaches introduce new skills, formulate
drills or systems to ensure the skills are understood and
The performance strategies are
planned, communicated then monitored and are added after the
skills have been practised.
This process occurs at all sporting practices
each day, each week of the year.
So should it be for the Management
Perhaps CEO/ED’s/Managers SHOULD be Administration
COACHES not Managers.
The success of all organisations will depend
on the skills (therefore performance) of the employees directly
in contact with the consumer/clients.
Their performance will be influenced by the
performance of their managers.
Therefore the CEO/ED should
lead the training, support and monitor the Managers with the
Managers training, supporting and monitoring the staff. This
will provide the best possible process for an Organisation
to achieve its potential.
This commitment/attitude encourages
the Inverted Pyramid structure for the Organisation and places
the customers at the top in the position of most importance.
The people in your organisation who have most contact with
the customers, the next most important and so on.
The CEO/ED oversees in the background.
This role is the same as that of a sports coach.
This proposal is about training Management so they
can coach their staff.
SMT is proposing to Train and
Support Senior Management through courses using sports coaching
techniques and philosophies, then being available for additional
advice/support and training when required.
The additional advice could be by e-mail, phone or
fax and where possible would be instant and directed through
The training revolves around
basic skills required by all successful sports coaches but
would be delivered from the position of SMT knowing how to
adapt coaching techniques to make sporting administration
Benefits to the