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John Morton Parker has led an imaginative and interesting life never frightened to try new things or think of new ideas in the belief that what was happening was not great so why should one not be able to think of a better way.

At school he was always questioning and being prepared to do things his own way. His life was spent in sport and learning about how things could be done better.

His ability to pass exams was limited by this approach and so the major learning point at school was "to succeed you had to give 100% effort and then you could expect all the benefits that might be expected to come your way.


If you only gave 60% you could only expect 60% of the benefits".

His schooling showed if you gave little you got little in return.

His one year of training to be a teacher was a lesson in communication and how if the best people were teaching the trainees to be the best teachers they could be then the children they would teach would get the best education they could get and so they would be the best that they could be.

Unfortunately if the above is not achieved, and it is not in most educational opportunities, the children/students/clients lose in the end and therefore so do our communities.

Professional and International sport taught John that sport at the top was perfect only in ones dreams and quite different in practice.

A week long coaching course of world renown was passed with honors though the process was frightening in its lack of technical awareness yet fantastic in its presentation focus.

It was these first four major experiences that confirmed Johns willingness to seek better, simpler and more effective ways of doing things.

Owning a Sports Retail business taught John about the 'service industry' and how you have to translate ones knowledge into the form the customer needs if you are to have or retain them as a customer.

His first marriage to one of New Zealand's most successful sportswoman, while short, was another source of understanding a more complete sporting picture.

Intrusions into sports administration were also part of the learning curve and proved very difficult after being one of the few New Zealanders at that stage to experience professional sport.

Starting a world leading charitable sporting movement in New Zealand was the start of John being able to put into practice all the learning from a very wide range of experiences.

This organisation with the support of Central Government, Local Government and many local businesses was inventive and started many sporting Programs "from the first day of ones life to the last" that were to spread worldwide.

This organisation dealt with approximately 300 schools, 1600 sporting clubs, 70 regional sporting organisations, 11 District Councils, 1 Health Board, numerous disability organisations, a sponsorship base of 85 companies and had regular contact with central government.

It led the sporting and physical activity development of an entire region and had a considerable influence of that on a nation.

A Winston Churchill Fellowship allowed visits to 11 countries (including East Germany and Russia as they were) to study sporting structures and Programs.

The visits illustrated that all would lose from dismissing what was being done as while ones motives might be unacceptable, what they are doing might able to be adapted and adopted successfully to meet the requirements of those who have more holistic philosophies.

The learning never stopped and during these times radio commentary was an introduction into how the media works and how to get ones message across to people.

Coaching individuals to international level was also continued throughout this period.

Then for the second time, going into business.

Children arriving at the ages of 46 and 48 was confirmation of a lot of learning.

Supporting then leading the building of a stadium was a project that while public through the media was an experience that only managed to confirm most of the earlier learning while expanding knowledge of new industries and human nature.

The 'business' is the one you are visiting now and seeks to promote products and ideas around the world that were first tested and proven successful regionally (and during ones career) and therefore could be equally successful in other markets.

His desire to have an impact overshadowed the normal 'fear of failure' and allowed failures to contribute to future successes.

"If you try you might if you don't you never will"

John believes that with a positive attitude nothing is a failure and everything is our choice so what one does with 'failure' is up to us.

He believes the best feeling of all is to know you have tried the very best you could and after all that is all one can do.

"It is the trip not the destination"

He wishes you the best trip you can have.





John Morton PARKER


21 February 1951


(07) 839 5837

(021) 930145






1997 Present
Chairman and Managing Director of The SMT Group - a New Zealand company who deals in sporting Programs and computer Programs for sports groups as well as commercials and Corporates, educational organisations and local Governments.

Chairman of ASMT based in Cork in Ireland and Chairman of SMT UK, both dealing along similar lines to the SMT Group.

1985 - 1997
Executive Director - Sport Waikato
(Formerly Waikato Sports Foundation)

1985 - 1994
Cricket Broadcaster for Radio New Zealand

1976 - 1985
Owner of a Hamilton sports retail business

1971 - 1976
Professional cricketer for Worcestershire Country Cricket Club, England

Full time Professional cricketer for New Zealand Cricket Council

Professional cricket coach - Northland Cricket Association 1972-1975.

One year at North Shore Teachers College.




Represented New Zealand from 1972 - 1981

36 test matches (one as Captain)
2 tours as Vice Captain

Professional First class cricket for Worcestershire County Cricket Club (England) 1971 - 1976

210 first class games for Northern Districts Cricket Association, Worcestershire and New Zealand.

Captained Northern Districts for four years

NCA Cricket Coaching Award (England) honors.

8 years of administration with Hamilton Cricket Association.

Coached or part-coached 10 international cricketers from 3 nations


Represented Waikato in 1976

Represented Auckland Under 21 s - 1970

Represented Northland Under 21 s - 1969

Coach, Waikato Women's Hockey Team for three years

Other Sporting involvements.


Board member of the New Zealand Sports Assembly for 2 years.

Board member of ParaFed now Paralympics New Zealand since 1997.

Chairman Waikato Stadium Trust. This project upgraded both the cricket ground and rugby grounds to international standard with lights at both grounds ($35 million).


Recipient of a Winston Churchill Fellowship in 1987 and toured 11 Countries visiting sporting organisations from National Governing bodies to local activity groups. Countries visited included East Germany, Russia, Hungary, Czechoslovakia, Sweden, Norway, Switzerland, Canada, UK and US. This trip had a significant contribution to the development of Sport Waikato.


Single figure handicap for golf

Ran a marathon
Club level table tennis and tennis

Played rugby, soccer, netball, touch, volleyball and squash

Interested in all sport

Coached 1 national golfer



"Life is about the achievements you have and how you have attempted to make things better than they were before".

Founded the following organisations and Programs;


Sport Waikato

Sport New Zealand Network

Fitness Waikato (with Stephanie McLennan)

Waikato Institute of Leisure & Sport Studies (with Lyn Gunson)

Bachelor of Leisure Studies Degree at the University of Waikato

Waikato Sports Promotions (with John Wiltshire)

The SMT Group - A New Zealand company that deals in sporting Programs (some that were started at Sport Waikato) and computer products for sport, Corporates, the Education system and local Governments.

SMT UK - a UK based version of The SMT Group.

ASMT - an Irish and Scottish version of The SMT Group.

Melville Cricket Club (MCC) Hamilton.


KiwiBaby Program - exercise Programs for 0-1 year olds

KiwiToddler Program - exercise Programs for 1-3 years olds.

KiwiPreschooler Program - exercise Programs 3-5 years olds.

(The KiwiBabylToddlerlPreschooler exercise Programs have been trialed in the Waikato, with the vision to be nationally and internationally accepted. These Programs have started in both Scotland and Wales (as of 2001) under the relevant companies listed above)

DEX Program (with Stephanie McLennan)

(This Program was sold to the Hillary Commission and spread throughout New Zealand under the title KiwiDex)

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